Search engine optimisation

Find out exactly why your site isn’t ranking.

We crawl your site, measure what Google measures, and send you every issue we find — what it is, what it’s costing you, and how to fix it. Free, and you don’t have to talk to anyone to get it.

2 minto run
No accessneeded to your site
Freeno card, no call

Get your free audit

Your score and top problems in about two minutes. No email needed to see them.

We only crawl pages that are already public, and we respect your robots.txt. No login, no card, no obligation.

What the audit actually tells you

Not a score and a sales call. A list of specific problems on specific pages, each one with the fix written out.

TECHNICAL

What’s blocking Google

Pages accidentally hidden from search, missing sitemaps, duplicate titles, broken links, weak internal linking. The things that quietly cap everything else.

SPEED

Core Web Vitals, measured

How fast your site really loads on a phone, straight from Google’s own data, against the thresholds Google actually uses for ranking.

CONTENT

Where your pages fall short

Thin pages, missing descriptions, titles that lose clicks, and pages competing against each other for the same term without you realising.

TRUST

The E-E-A-T checks others skip

In healthcare, finance, law or anything else Google treats as high-stakes, it holds you to a stricter standard. We check for author credentials, reviewer bylines and the trust signals it looks for.

Where most agencies come unstuck

Google applies its strictest quality standards to anything affecting health, money or safety — and increasingly to everything else too. It’s called E-E-A-T, and most SEO agencies don’t check for it at all.

THE PROBLEM

Anyone can rank a blog

Ranking a recipe site is a different job from ranking a law firm, a lender or a clinic. One needs volume; the other needs demonstrable expertise and citations that stand up.

THE RISK

Shortcuts cost you more

The downside of a Google penalty is always larger than the upside of a tactic that saves a fortnight. In a regulated industry it is not even close.

THE APPROACH

Slower, and it holds

We build the trust signals Google is looking for rather than working around them. It takes longer to start and it doesn’t collapse at the next core update.

Who we work with

Every industry. These are three where the work is hardest and our edge is biggest — but if your customers search for what you sell, we can help.

Healthcare

Healthcare and clinics

Patients search before they book, and they compare. We handle the credential markup, reviewer bylines and local presence that decide whether you appear at all.

Tourism

Travel and hospitality

Your customers search in several languages before they ever reach you. We work in English and Arabic, with the seasonal and local detail Western-written content always misses.

Finance & legal

Finance, legal and professional services

High-value, slow decisions, heavy scrutiny. Content has to be accurate, sourced and compliant, and Google has to see who wrote it and why they’re qualified.

Also working with e-commerce, B2B and SaaS, property, education, home services, manufacturing and more. If your customers search for what you sell, the work is the same — only the language changes.

You can see the work, not just the invoice

Every package includes your own dashboard. Positions, traffic, the tasks we have finished and whether Google's AI is quoting you — updated every day, not assembled the night before a meeting.

seo.zerak.io/portal
RankingsSite healthAI searchTrafficContentMonthly reports
In top 10
9
of 30 tracked
Improved
14
3 slipped
Clicks
1,284
last 30 days
Quoted by AI
3
of 11 AI answers
Search termPosition30 days agoChange
commercial cleaning dubai411▲ 7
corporate tax consultant uae69▲ 3
same day delivery riyadh1831▲ 13
warehouse space for rent1212no change
facilities management company2419▼ 5

The declines are shown too. A dashboard that only ever goes up is one nobody should trust.

AI search visibility

Google increasingly answers with an AI summary instead of links, and that summary quotes a few sources. This is who it quotes for your search terms.

competitor-one.com64%
competitor-two.com45%
your-site.com27%
competitor-three.com18%

Basic tracking is included in every package. Full tracking across ChatGPT, Claude, Gemini and Perplexity is an add-on.

Site health

We re-check the pages that matter every day. When something breaks you hear about it that day, not in next month's report.

Critical

/services/audit is now marked noindex — Google will drop it from results. Found 2 hours ago

Medium

/about has lost its meta description. Found yesterday

Resolved

/contact is responding again after 2 days offline. Resolved 4 days ago

Illustrative figures, shown to explain the dashboard. Yours are your own.

How it works

No long sales process. The audit does the talking.

You run the free audit

Two minutes, no access to your site required, nothing to install. You get a link to a report you can share with your developer or your board.

We walk you through it

If it’s useful, we’ll go through the findings with you and show you what we’d fix first, in what order, and what it’s realistically worth.

We do the work

Technical fixes, content built around what your customers actually search for, and the trust signals your industry demands. Everything scheduled and prioritised.

You watch it move

Your own dashboard with rankings, traffic and every task we’ve completed. Plus a plain-English monthly report — including the months that were slow.

Start with the free audit

Find out what is actually wrong

Two minutes, no access to your site, no card and no call. You get a link to a report that is yours to keep — and to forward to whoever maintains your website.

Run my free audit